Daft Club was one of the largest multimedia projects of 2001. The project was an integrated multimedia development for Daft Punk's new global release, Daft Club/Discovery (one of Virgin's top 3 releases that year). The work featured several co-ordinated web sites, and a desktop MP3/AAC player with state of the art digital rights management software. It was a global, multi-lingual release with Tui responsible for all digital media developments and Daft Punk on-line branding.